In hospitality, experiences can quickly become common.

At Rebel, we renounce the hidden agendas and stale standards of hospitality management. Each project we take on enables technology and instills innovation with a common thread in common sense.

Most abandon risk and reward for rinse and repeat. Dare to be different. Welcome to the rebellion.

Curators of Experiences

Every touchpoint between a guest and the hotel's ecosystem should be planned, purposeful and personalized. They represent opportunities to deliver unexpected and memorable experiences.

Head Influencers

Brian Sparacino

Brian Sparacino

President & CEO

The Coach

Brian Sparacino

President & CEO

The Coach

Founder and former Managing Director of INTRIGUE by Interstate Hotels & Resorts. Past experience also includes senior leadership positions overseeing Blackstone owned portfolios with annual revenues in excess of $1B per year. Most of which were in gateway markets & consisted of extremely diverse asset classes - hotels, resorts, golf courses, and marinas.

Outside of keeping a very fast pace in his work life, Brian’s passions is coaching youth sports for his kids’ teams. He believes teaching teamwork in a competitive environment is a key ingredient with developing a successful workgroup that carries forward for many years to come.

Brian Sparacino
Jeff Baltzer

Jeff Baltzer

Chief Investment Officer

The Closer

Jeff Baltzer

Chief Investment Officer

The Closer

Jeff brings over 15 years of hospitality industry experience to the executive position. Prior to joining Rebel, Jeff was Senior Vice President of Development and Acquisitions at Magna Hospitality Group in Warwick, Rhode Island. Mr. Baltzer joined Magna in 2013.

A graduate from Penn State University, Jeff graduated with a Bachelor of Science in Marketing. Jeff also earned a Master of Science in Finance from Boston College and has a Certificate of Hotel Asset Management from Cornell University.

Jeff Baltzer
Craig Franco

Craig Franco

Vice President of Revenue & Distribution

The Algorithm

Craig Franco

Vice President of Revenue & Distribution

The Algorithm

Former top-line & revenue distribution divisional leader for Evolution Hospitality and a founding member of INTRIGUE by Interstate Hotels and Resorts. Past experience also includes senior leadership oversight of Warwick International Hotels and Amsterdam Hospitality. Expertise in independent hotels along with every major brand - Marriott, Hilton, IHG and Hyatt.

His passion is family, New York City's sports teams and CrossFit. Whenever he is not logged in or spending time with the kids, you may be able to catch Craig in a warehouse somewhere across the city.

Craig received a Bachelor of Arts in business management from Farmingdale State College.

Craig Franco
Donna Hassett

Donna Hassett

Vice President of Finance

The Auditor

Donna Hassett

Vice President of Finance

The Auditor

Donna comes to Rebel with over 25 years of financial leadership experience and her comprehensive knowledge spans all major brands and multiple soft-branded properties across all asset classes.  After starting her career in the New York metro area rising to Area Director of Finance with Starwood Hotels, she most recently spent 9 years as Vice President of Hotel Finance for Interstate and Aimbridge overseeing a portfolio of 70+ full and limited-service properties across the US. Donna enjoys exercising, relaxing on the beach, visiting wineries and craft breweries, and spending time with her family.

Donna Hassett

Results don't happen by coincidence.